Captain Crai

Development and creation of a character to approach children to fruit and healthy food. The intent is to emphasize local Sardinian products and their high nutritional power.

Captain Crai is a hero who watches over children. We Concern that they eat the fruit to support the hard hours of lessons waiting for the boys!

Home Shopping

Communication of the method of home delivery through shopping made in the supermarket. The person selects the products at the supermarket and a courier
will take everything home.

Welcome to Sardinia

Cagliari Airport is the main airport in Sardinia. Anyone who arrives here is forced to go through a corridor. The intention of CRAI was to enhance the local product by emphasizing it’s being km0. In these graphics, we can see how small farmers donate their products directly from the shelves as if the customers went directly to them.